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1 2 "Is marketing Newports to youth a social justice issue?"

Light smoking is defined as smoking less than 5 cigarettes per day or smoking only on some days but not every day

These factors collectively contribute to the upward trajectory of IQOS in terms of brand value since its initial tracking in 2020. There is, however, still a substantial gap in terms of brand value between IQOS and Marlboro, which is valued at $32.5 billion in this years ranking