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Indias Cigarettes and Other Tobacco Products Act, 2003 (COTPA) regulates tobacco products through warning labels, advertising restrictions, and public-smoking rules, but products marketed as tobacco-free often fall outside these frameworks

[A]dolescent non-smokers who are not familiar with the effects of nicotine may be more likely to chase higher levels of the drugs effects, said UCSF cardiology professor Matthew Springer, who headed up the study

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The positive framing of IQOS in minority-targeted media highlights the potential influence of targeted marketing on public perceptions and tobacco product usage across diverse demographics," Levine stated